It has been drawn to my attention recently that a large number of British Columbians are still unaware of the Act Now BC program. “Act Now BC is a cross-government health promotion initiative that seeks to improve the health of British Columbians by taking steps to address common risk factors and reduce chronic disease. Research has shown that inactivity, poor nutrition, overweight and obesity, tobacco use and unhealthy choices in pregnancy are the key risk factors contributing to the main chronic disease categories in B.C.”
The organization works with schools, communities, employers and local governments to promote and make healthy choices the easy choices for British Columbians to make. A very recent move made to demonstrate this is the withdrawal of “junk food” items from vending machines in schools. Fruit juices are now replacing pop.
Act Now BC has 5 goals they would like to reach by 2010:
1. Increase the percentage of the B.C. population that is physically active by 20 per cent
2.increase the percentage of B.C. adults who eat at least five servings of fruits and vegetables daily by 20 per cent
3.reduce the percentage of B.C. adults who are overweight or obese by 20 per cent
4. Reduce tobacco use by 10 per cent; and
5.increase the number of women who receive counseling about the dangers of alcohol and tobacco use during pregnancy by 50 per cent.
Some of Act Now BC’s programs include:
Action Schools! BC
A physical activity and nutrition model to help teachers and administrators work
Healthy eating and physical activity into the school curriculum
Active Communities http://www.activecommunities.bc.ca
The goal is to make all members of a community more physically active. Active
Communities are in partnership with 2010 Legacies Now and BC Parks and Rec.
For more information on ACT Now please visit their website: http://www.actnowbc.ca
Although not part of ActNow BC – Participaction is back in action joining the movement to make our youth active again!!! View their new commercial at http://www.participaction.com